Thanks to powerful marketing, privacy is something we’ve come to immediately associate with Apple. But your iCloud is probably NOT as private as you think. Last year, Apple added E2EE for iCloud backups, with a tool called "Advanced Data Protection”. This setting means that your documents, photos, and other personal information in iCloud are kept private and out of the reach of even Apple itself. BUT, this setting is NOT turned on by default. Unless you have specifically turned on the setting, and set backup users or codes, everything in your iCloud can be read by Apple. And regardless of whether Advanced Data Protection is enabled, some things in the Apple ecosystem are never E2EE, and it's important to know what they are. In this video we explain exactly what is being protected with Advanced Data Protection, how to turn it on, its limitations, and other options that you might use for your backups instead. 00:00 Your iCloud is NOT as Private as you Think 01:49 Advanced Data Protection Explained 02:37 Set Up 04:34 Limitations 05:48 Alternative Backup Options 06:52 Summary Don’t presume that your iPhone is more private than it actually is. If you use Apple's iCloud, absolutely make sure that you have Advanced Data Protection turned on. Brought to you by NBTV team members: Lee Rennie, Cube Boy, Sam Ettaro, Will Sandoval and Naomi Brockwell To support NBTV, visit: https://www.nbtv.media/support (tax-deductible in the US) Visit our shop! https://Shop.NBTV.media Our eBook "Beginner's Introduction To Privacy: https://amzn.to/3WDSfku Shout out to All Things Secured - another great resource for digital privacy exploration! https://www.youtube.com/@AllThingsSecured If you want awesome iOS and MacOS security and privacy deep dives, I highly recommend following the Mysk research team: https://twitter.com/mysk_co Beware of scammers, I will never give you a phone number or reach out to you with investment advice. I do not give investment advice. Visit the NBTV website: https://nbtv.media Watch this video on LBRY! https://open.lbry.com/@NaomiBrockwell:4/Adv-Data-Protection:e ________________________________________________________________________ Here are a bunch of products I like and use. Using these links helps support the channel and future videos! Recommended Books: Beginner's Introduction To Privacy - Naomi Brockwell https://amzn.to/3WDSfku Permanent Record - Edward Snowden https://amzn.to/305negc What has the government done to our money - Rothbard https://amzn.to/2KMzmcu Extreme Privacy - Michael Bazzel (The best privacy book I've ever read) https://amzn.to/3BLZ1gq Digital version: https://inteltechniques.com/book7.html (non affiliate link) No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State - Glenn Greenwald https://amzn.to/2UQmJ4m Some of my favorite products to help protect your privacy! Brave browser: https://brave.com/nao076 Faraday bag (signal stopping, to protect your fob, credit card, computer, and phone) https://amzn.to/3z02UiF Data Blocker (if you're charging your phone in an unknown port, use this so that no data is transferred) https://amzn.to/2SVh0J2 Camera tape (electrical tape is the best tape for covering phone and computer cameras) https://amzn.to/3Xn8xBn USB-C to ethernet adapter: https://amzn.to/2lOVBoy Privacy Screens (use your phone and computer in public? Keep your information safe!) Computer: (Search for the size right for your computer) MacBook Air 13" https://amzn.to/3VQvpZ7 HP/Dell/Acer/Asus/Lenovo 15.6" https://amzn.to/3KK1Oda Lenovo Thinkpad/HP Elitebook/Dell 14" https://amzn.to/4enT2zq Phone: (Search for the size for your phone, decide whether you want glass or plastic!) Galaxy s24 - https://amzn.to/3VGgb8H iPhone 15 - https://amzn.to/45vCd1h Pixel 8 - https://amzn.to/3KFDuJF